CASE STUDY: MIRAGE FLOORS
A headless ecosystem connected to ERP and B2B commerce
Mirage needed a website that matched its premium positioning, with real-time connectivity.
Deployment of a headless architecture with a Dealer locator.
PORTRAIT / MIRAGE
North America's leading
hardwood flooring manufacturer
Founded in 1983 in Saint-Georges, Mirage (Boa-Franc) manufactures premium hardwood floors distributed through a network of over 1,00 retailers across North America.
The challenge: an aging website with no CMS, disconnected from the ERP and commerce platform, unable to reflect the brand's premium positioning. A network of 1,200 retailers to make searchable. Systems to connect.
THE CHALLENGES
Three problems to solve at the same time
A site that could
no longer evolve
The old site was hard to maintain and no longer reflected the brand's premium positioning. Every update required a developer's intervention.
1,200 retailers
to connect
Consumers needed to easily find the nearest point of sale among over 1,200 retailers across North America.
Three systems,
zero bridges
The ERP, Microsoft Commerce, and the website needed real-time communication to sync products, inventories, and retailer information.
THE SOLUTION / ARCHITECTURE
A headless site built
on our latest CMS
Mirage was the first project deployed on the latest iteration of our CMS. The headless architecture completely separates front-end from back-end: React and Next.js up front, an API layer in the middle, and behind it, the CMS, ERP, and Microsoft Commerce.
The result: ultra-fast loading times, a fluid user experience that reflects the brand's premium positioning, and full flexibility for future evolution. The front-end evolves independently from the back-end. Integrations can be added without rebuilding everything. That's exactly what headless is for.
THE SOLUTION / DEALER LOCATOR
An intelligent locator
connected to the ERP in real time
The Dealer Locator is at the core of the Mirage experience. A consumer enters their postal code and instantly finds the nearest retailers, filtered according to Mirage's business rules.
The entire logic is connected to Mirage's ERP. Retailers, certifications, contact details: everything syncs automatically. When a retailer changes status in the ERP, the site reflects the change without intervention. Over 1,200 points of sale, always current, without a human touching the site.
THE SOLUTION / TECHNICAL SEO
“Absolutely massive technical SEO.”
The Mirage site doesn't just load fast. It's built to be found. Structured data on every product page, optimized tags, dynamic sitemap, server-side rendering for perfectly indexable HTML.
Core Web Vitals are green across all metrics: LCP at 1.2 seconds, FID at 12 milliseconds, CLS at 0.02. This isn't surface-level optimization. It's architecture designed for performance from the start, not bolted on after the fact. Headless makes it possible: when the front-end is decoupled from the back-end, every millisecond is under control.
BY THE NUMBERS
Measurable performance,
concrete results.
The technical and operational metrics that summarize the project.
1.2s
LCP
Core Web Vitals
in the green
LCP 1.2s, FID 12ms, CLS 0.02. The headless architecture delivers technical performance among the best in the industry.
1200
RETAILERS
Connected through the
Dealer Locator
Geolocation, certification filters, data synced with the ERP. The right retailer in seconds.
0
MANUAL UPDATE
Everything is
automated
Products, specifications, availability, retailers: all data syncs in real time between the site, ERP, and Microsoft Commerce.
13
YEARS OF PARTNERSHIP
Continuous relationship
since 2013
Every component of the current site was built through a partnership spanning over a decade. Not a one-time project.
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