CASE STUDY / LOGISCO
3,000 apartments. Real-time availability.
Logisco had a site with no CMS, disconnected from its internal systems, with availability data never up to date. We built an automated platform with real-time sync, integrated appointment booking, and an SEO architecture that dominates local search.
THE CLIENT
The largest residential property manager
in the Quebec City region
Logisco manages thousands of apartments spread across dozens of residential projects in Quebec City and Lévis. Modern complexes with gyms, terraces, parking. A massive real estate portfolio that needs to be presented online effectively.
Their need: a platform capable of handling this complexity while offering a smooth search experience for potential tenants. And above all, a site that updates itself.
THE SOLUTION
An automated platform.
The marketing team self-manages text, images, and promotional content without ever needing a developer. Apartment complex pages are generated automatically from the internal system.
Each complex has a rich page: photo gallery, 3D virtual tours, interactive floor plans, amenity list, availability filterable by unit type. The integrated appointment booking system lets potential tenants schedule an in-person or video visit, with automatic agent availability management and confirmation sending.
REAL-TIME SYNCHRONIZATION
“The site is completely live automatically.”
The direct interface with Logisco's internal system automatically syncs available units, prices, and floor plans. Nobody needs to update the site manually anymore. A unit becomes available in the system, it appears on the site. It's rented, it disappears.
It's the same principle we apply at Mirage or Simons: connect the internal system to the website to eliminate all manual intervention. The difference here is that data changes daily. Thousands of units with statuses, prices, and availability that shift constantly. The site must reflect reality in real time, not yesterday's reality.
TECHNICAL SEO
Massive technical SEO work:
An optimized page for every neighborhood, every unit type, every project. Thousands of dynamically generated pages with unique content and perfectly calibrated tags to dominate local search.
Schema.org ApartmentComplex on every project for rich snippets. Internal link architecture designed to distribute authority to strategic pages. Dynamic content regenerated from real availability, always fresh for Google's crawlers. Core Web Vitals optimized despite thousands of pages. The result: Logisco is the top organic result for apartment searches in Quebec City. Not through marketing content. Through architecture.
THE RESULTS
Complete automation,
local dominance.
A site that lives at the pace of operations, without human intervention.
3000
+ APARTMENTS
Synchronized
in real time
Availability, prices, floor plans: all data updates automatically from the internal system.
#1
GOOGLE QUEBEC
“Apartment for rent”
and local variations
Top organic position for apartment searches in Quebec City, Beauport, Sainte-Foy, Lévis, and dozens of other areas.
0
MANUAL UPDATE
Everything is
automated
The site updates itself. The marketing team manages promotional content. Operational data flows without intervention.
3D
VIRTUAL TOURS
Immersive
experience
Photo galleries, 3D tours, interactive plans, integrated videoconference. The potential tenant visits before traveling.
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